Annual Report for Fiscal Year 1992
•••••••••••••••••••••••••••••••••••• In the Annual Report, comments from the Executive Director normally look back at the year
completed. Let me allow the various departments to tell that story and, instead, focus on the future
prospects of the Institute.
With the melding of the Communications and Marketing and the Development departments into the
Advancement Division, we are positioned to pursue our fundraising and public relations goals very
aggressively. More particularly, the addition of Vonise Petersen as our Chief Development Of{zcer
enables the Institute to create and implement a comprehensive fundraising plan over the near and
intermediate terms. With Vonise coordinating carefully with Laurie Gudzikowski, who directs our
grants operations, the total funds raised should show a positive gradient this year.
Plans also continued to combine the Research and Education departments into a single Programs
Division. We have searched the country for new and vigorous leadership for this most important
operation, and I can report to you that the pool of applicants is getting stronger by the day. I am
quite pleased with the quality and quantity of those seeking to lead the new division.
In line with the restructuring, we began to implement the Total Quality Management philosophy
at the Institute. Since TQM follows most closely the lines of private, for-profit organizations, we will
normally refer to our efforts as Continuous Improvement Management. (I wanted to call it Continuous
Improvement at the Institute or CIINS, but staff pointed out that it probably would be called "sins"
in that form.) Task groups, based on CI principles, will look at ways the Institute can improve every
aspect of its activities. In effect, the dreams of the founding director, along with the emphasis of
succeeding leadership on outreach and hands-on educational experiences, will be enhanced and broad­ened
with all the modern techniques at our disposal.
As we improve our educational offerings, we must increase the number of students and schools we
touch. With the numbers still incomplete, we can report that more than 80,000 students, including
32,000 from 200 communities outside Bexar County, used the educational services of the Institute
proper. Additionally, in excess of 56,000 students (9,500 outside Bexar County) received the benefits
of our outreach services. Since students think on a higher level, are more creative, and retain the
information longer when they are exposed to our materials and techniques, our goal for the intermediate
term will be to expand the number of students served to more than 200,000. With appropriate state
support, we should look to doubling that by the next century.
All the above points to exciting times ahead. We have intelligent, talented, and motivated people
working for us and with us, and we have services used widely throughout the state already. Clearly,
the wonderful state treasure known as the Institute of Texan Cultures has much more to offer the
people of Texas. We have the will and th~ way . . . and with proper resources, we will have the means.
Rex H. Ball
Executive Director
THE UNIVERSITY OF TEXAS INSTITUTE OF TEXAN CULTURES AT SAN ANTONIO
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VISITATION AND OUTREACH
The Institute of Texan
Cultures shared the state's
heritage with 402,059 visitors
in Fiscal Year 1992, a 4 percent
increase over 1991 visitation.
Of particular note was an 18.8
percent increase in the number
of student groups from outside
San Antonio who came to the
Institute. Also important was a
36 percent increase in people
attending special events during
the year.
School Tours
Adult Tours
Special Events
Texas Folklife Festival
83,333
33,478
191,492
(including participants) 93,756
In addition, the Institute's
educational programs were taken
to 67,204 people in communities
and schools throughout Texas.
Outreach to Schools 56,186
Outreach to Communities
(adult groups) 11,018
RESEARCH AND COLLECTIONS I
Special exhibits were the
highlight of the year for the
Research and Collections
Department, including The
Impact of World War II on
Texans at Home, later produced
as a traveling exhibit, and a
new view of the Institute's own
collections in Zintgraphs! San
Antonio as Seen by the
Zintgraff Photography
Studio. The Institute also
hosted Threads of Friendship:
Quilts from Kumamoto, Japan
with the help of the San Antonio
Quilt Guild; See Us through
Our Imaginations, a display
of American and Soviet children's
art organized by ArtConnects;
and Mexican Textiles: Line
and Color, guest curated by
anthropologist Jill Vexler.
Permanent exhibit revisions
incl uded a new red wall in the
Lebanese area to complement
the "peddler's trunk" interpretive
materials, a wholly revised
Wendish area, fresh artifacts in
the Swedish area, and more
protective cases in the Hungarian
exhibit. A new feature in the
Indian area was the time-line
wall, designed to explain how
stone artifacts help to date the
presence of Native American
cultures in Texas. Research
toward the future Tejano
permanent exhibit continued
with fIeld trips both in and out
of the state, the appointment of
a special project team, and
orders for an exhibit model and
audiovisual support with
underwriting from the UTSA
Office of Research Development.
On the Back 40 construction
started on a splendid dogtrot
log house, with generous
assistance from USAA.
This year marked the tenth
anniversary of the Institute's
Fieldwork Internship Program
and featured work by three
capable graduate students during
the summer. Cosponsorship of
the statewide meeting of the
Texas Association of Museums
in San Antonio, Heritage Tours,
a San Antonio Early Music
Festival event, and the annual
Bowie Street Blues Fiesta event
added challenge to the agenda.
The Institute also sponsored a
TAM conservation workshop and
the second annual Archaeological
Field School, in cooperation with
the South Texas Archaeological
Association. Planning for new
programs continued with work
on an ITC/UTSA Multicultural
Conference Series going forward
as a strategic initiative and the
Institute's new radio program,
"Lifetimes: The Texas Experience,"
moving into the development
and writing stages.
In the publications area two
new issues of Recent Research
appeared, pamphlets on Dutch
Texans and Japanese Texans
are in the editorial phase, and
other projects are in the works.
The Institute's Library staff
put forth special effort in meeting
the needs of UTSA students
and faculty attending classes in
the ITC building during the fall
1991 semester. Their work was
made easier with the installation
of an additional computer
terminal for card catalog searches.
Meanwhile, the regular business
of making information accessible
continued to grow, with Library
visits and orders for photographic
materials steadily increasing.
General improvements
included the establishment of
the Research Coordinator's
office to organize grant fund
development and coordinate
with other ITC fundraising
efforts, and the consolidation of
Special Exhibits and Artifacts
Room operations.
EDUCATIONAL PROGRAMS
The Educational Programs
Department staff provided a
variety of learning experiences
for children and adults,
including tours, outreach
programs, and public events.
Exhibit Floor visitation
increased, partially because of
the extension of the school year
for many children, and a
record 13,500 schoolchildren
participated in the Back 40
program. The program anticipates
further expansion upon the
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completion of the dogtrot log
house, made possible through
USAA's generosity.
The department continued
to offer special programs that
encouraged new local, state,
national, and international
audiences to attend the
Institute. Targeted specifically
to families, the combined
attendance of Pioneer Sunday
and Holiday Traditions around
the World Family Day
exceeded 5,500 visitors; the
Sound Tracks of Culture series,
which included Black History
Sundays in February, a
community band concert in
June, and a Japanese program
in September, brought in
culturally diverse audiences.
The first Texas Children's
Festival, held during Fiesta,
was the department's largest
project to date. Sanctioned by
the Fiesta Commission, the
program drew approximately
8,000 children and their
families from across the state.
Support for the event came
from 40 ITC staff members,
500 Alliance and community
volunteers, various corporate
and community groups, and
several university and
statewide organizations.
The second annual Summer
Camp on the Back 40 and the
Elderhostel program "Everyday
Life in the San Antonio Missions"
brought the department welcome
revenue as well as a challenge
in programming for participants
of diverse ages.
Outreach to schools and
communities provided programs
to over 67,000 schoolchildren
and adults. Educational Programs
staff and ITC docents involved
audiences across the state in
topics relating to Texan cultures.
The program's newest Tex-Kit,
The Vietnamese Texans,
made its debut in December.
In addition, Upward Bound, a
collaborative program with
UTSA, completed its third year.
Students selected for the
program worked with staff and
docent mentors to learn more
about a number of the ethnic
groups that have settled in
Texas while reinforcing their
academic and social skills.
Forty-five fourth- and seventh­grade
teachers participated in
the eighth annual Institute on
Texas History and Culture
workshops, known as "Teach
the Teachers." Coming from El
Paso, the Rio Grande Valley,
the Panhandle, and East Texas
as well as the San Antonio
area, these teachers took
advantage of the Institute's
resources to enhance learning
in their classrooms.
Over 600 university and
college education students and
public school teachers learned
about the programs, products,
and services available to them
at the Institute through interactive
sessions with department staff
members who also shared their
expertise through presentations
at the Historical Commission's
Annual Meeting, the Texas
State Historical Association's
History Awareness Wor kshop,
Region V and Region XV
Education Service Centers,
Elderhostel programs, the San
Angelo Fine Arts Museum, and
Blanco County Agricultural Day.
VOLUNTEER PROGRAMS I
The Institute continues to
receive the generous support of a
large contingent of volunteers who
serve both locally and statewide.
ALLIANCE
The Alliance is recognized
as one of the most successful
volunteer organizations in the
state. During FY92, 435 dedicated
volunteers, including 19 teenagers,
worked 49,266 hours in support
of the Institute's programs,
providing the equivalent of
$492,660 in compensated time.
In addition to donating their
time, volunteers grossed $3,118
in popcorn and soda sales
during the Texas Folklife
Festival to augment the
Alliance Endowment Fund.
Two intensive training
sessions qualified 52 people to
become new members this
year. Members guided hands­on
activities with the public
during special events, conducted
tours for students and visitors
on the exhibit floor, provided
interpretive skills on the Back
40, and taught with Tex-Kits
throughout the region. They
assisted departments clerically;
supported the Institute with
archival, artifact, and oral
history work; and continued
to be on the front line with
the public at the Store and
information desks.
AMBASSADORS
The Institute's 254 statewide
Ambassadors performed
invaluable work by taking the
story of Texas' ethnic and
cultural heritage to communities
across the state. They increased
awareness of the Institute
programs, services, and
products in their individual
areas through the creative use
of their time and talent.
According to their individual
interests, Ambassadors gave
Tex-Kit presentations to schools
and nursing homes; spoke
about the Institute and the
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Texas Folklife Festival;
distributed promotional
brochures and posters; helped
with the "Small Town Texas"
oral history program; served as
local guides in several
communities visited by
Heritage Tour groups; and
attended the workshop held in
conjunction with the annual
Ambassador Appreciation Day.
PRODUCTION
The Production Department
handled a wide variety of
projects in Fiscal Year 1992.
Major exhibits were The
Impact of World War II on
Texans at Home accompanied
by a video, I Remember. . . :
The Impact of World War II
on Children in Texas, and
Mexican Textiles: Line and
Color. Another interesting
exhibit was See Us through
Our Imaginations, featuring
Soviet and American children's
art. The end of the fiscal year
saw Zintgraphs! San Antonio
as Seen by the Zintgraff
Photography Studio on
display. Work continued on
the Institute's Exhibit Floor,
updating and expanding various
areas, and in planning and
design for the new Tejano area.
A number of exhibits were
produced for outside clients,
including Mystical Elements/
Lyrical Imagery: Consuelo
Gonzalez Amezcua and an
enormous project of design,
construction, and installation
of the new Abilene Historical
Museum's coverage of the
1900-1948 era, including six
period rooms.
Audiovisual Production
released three videotapes, EI
Dia de los Muertos - The Day
of the Dead, Circle of Life:
The Alabama-Coushattas, and
Big City Trail: The Urban
Indians of Texas. All three
documentaries were accepted
for broadcast nationwide on
public television stations,
which will air the programs a
total of 1,192 times. The third
in the Native American
documentary series, People of
the Sun: The Tiguas of Ysleta,
was nearing completion, and a
teacher's guide for Circle of
Life is in production.
The John Groth Memorial
presentation book produced for
O. Scott Petty was printed
during the year; The Texas
Rangers: Images and Incidents
by John 1. Davis was sent to
the bindery; and the late James
Patrick McGuire's Hungarian
Texans continues in production.
ADVANCEMENT
In order to streamline the
development and public
relations efforts of the Institute,
the Communications and
Marketing and the
Development departments
were combined into a single
Advancement Division.
DEVELOPMENT
Gifts to the Institute from
individuals, corporations, and
granting sources totaled
$228,587 in FY92, while
nonmonetary gifts totaled
$557,615. Volunteer time
reflects the major portion of
these nonmonetary
contributions, along with
books, electrical support,
artifacts, and many other needs
which were met by more than
1,000 donors.
With a very special expression
of gratitude, we acknowledge
the thoughtfulness and
generosity of the following
contributors. Thanks to their
commitment to the Institute's
future, the combined gifts for
FY92 totaled $786,202.
Donations, contributions,
and grants were received
during the year from Claudia
Ball, Blumberg Foundation,
Z.D. Bonner, Briscoe Ranch,
Inc., Robert Buschman, Frank
Calhoun, Alfonso Chiscano,
City of San Antonio/Parks,
James Cox, WHo Crain, Gerry
Doyle, Fabric Warehouse,
Fiesta Texas Theme Park Ltd.,
Roy C. Fish Foundation,
Freeman Decorating, Frost
National Bank, Gilmer
Potteries, Mrs. Leon Glasscock,
Dr. and Mrs. Burton Grossman,
HEB, George Hixon, Mrs.
Reagan Houston III, Everett
Hutchinson, Imperial Sugar,
Kallison's Farm and Ranch,
John Keck, Koehler Foundation,
Irwin Levy, McGovern Fund
for the Behavioral Sciences,
Metromedia, Gloria
Oppenheimer, P.M. Ranch,
Panhandle Production Co.,
Chris Parsons, Dan Peavy,
Scott Petty Jr., S.W. Bell
Foundation, San Antonio Light,
George Sealey, Josephine
Sparks, State Department of
Highways, Louis Stumberg,
John Sullivan, Tesoro
Petroleum Corp., Texas
Commission for the
Humanities, The Chevron Co.,
Torch Energy Advisors, U.S.
Federal Building, USAA, UT
Health Science Center, Utopia
Water, Valero Management Co.,
VIA, Earl H. Wischer, William
Wright Jr., Xerox, H.B. Zachry.
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COMMUNICATIONS
AND MARKETING
The new Communications
and Marketing Department
staff continued to provide
support for all of the Institute!s
exhibits! public programs!
symposia! and special events!
as well as to expand and
monitor all sales and
promotional activities.
In addition to initiating a
variety of press releases! public
service announcements! and
radio and television interviews!
the department continued its
publication of the Institute!s
newsletter! The Texican! and
laid the groundwork for
production of a new radio
feature entitled IILifetimes: The
Texas Experience /! which will
be offered to radio stations
across the state beginning in
January 1993. The department
also organized and promoted a
World War II lecture series!
which featured presentations
by Gen. Robert McDermott!
Chairman of USAA; Flying
Tiger ace Tex Hill and his wife!
Mazie; and former University
of Texas Chancellor Hans Mark.
Marketing efforts resulted in
the presentation of IIsix flags of
Texasll to the Institute by
Astronaut (Lt. Col.) Jerry Ross
during the Six Flags in Space
Family Day. The flags had
accompanied Col. Ross on the
Atlantis mission. Colorful
IIHands-On Texasll banners and
benches increased the Institute!s
visibility in downtown San
Antonio during the spring!
and over 25! 000 new ITC
catalogs were mailed to
schools! institutions! and
organizations statewide!
resulting in a significant
increase in product sales.
During FY92 the Institute
Store netted sales totaling
$253A55; 14!551 copies of
Institute books and other
educational products were
purchased throughout the
state; and traveling exhibits
generated $25!197. Participation
in various conferences during
the year! such as the Texas
Committee for Social Studies
and the Texas Association for
the Gifted and Talented! brought
additional visibility to the
Institute and its resources.
SPECIAL EVENTS
More than 93!000 visitors to
the Texas Folklife Festival
enjoyed the food! entertainment!
crafts! and stories of 30
different ethnic and cultural
groups that settled our state.
During the 1992 Festival a
survey was conducted to assist
the Special Events office in
planning and orchestrating this
annual event.
Support was provided for
other special events as well!
including the Texas Children!s
Festival! Bowie Street Blues!
various exhibit openings! U.S.
naturalization ceremonies for
new citizens! and the
Elderhostel program. The
department also coordinated
numerous events! from lecture
luncheons and seminars to
legislative hearings and special
corporate gatherings! which
contributed a significant
amount of revenue toward
Institute operations.
BUSINESS OFFICE I
During this past fiscal year
the Business Office! which
performs a major role in
support of all Institute
departments! was removed
from the auspices of the
Institute and incorporated into
UTSA Downtown Center
operations. Other services
included in this change were
Physical Plant! Security!
Personnel! and Computing
Resources! which is now called
Information Technology. The
scope of support services was
also expanded to include
neighboring UTSA elements.
For the first time in three
years! Institute revenues were
greater than expenses! a fact
largely attributable to a
concerted effort to reduce
expenses and to the payment of
Institute utilities by UTSA.
A financial summary of fiscal
year 1992 is displayed on the
following page.
JlWe have the
will
and the way. • •
and
with the proper
resources,
we will have
the means."
• •••••••••••••••••
Rex H. Ball
Executive Director
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3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
•
•
FINANCIAL SUMMARY
1991-92
~ REVENUES
EXPENDITURES
A B C D E F G
Annual Report for Fiscal Year 1992
Graph Data
A. State Appropriations
B. Local Income
C. Sales and Services
Folklife Festival,
D. Store, Parking Facilities
E Public and Private
. Voluntary Giving
F. Interest Income
G. Endowment Income
Total Current
Revenuesl
Expenditures
REVENUES EXPENDITURES
$ 1,816,025 39.42% $ 2 ,226,255 48.61%
$ 222,261 4.82%
$ 632,926 13.74% $ 692,975 15.13%
$ 1,625,257 35.28% $ 1,479,382 32.30%
$ 235,818 5.12% $ 175,490 3.83%
$ 39,921 0.87%
$ 34,816 0.75% $ 6,146 0.13%
$ 4,607,024 100.00% $ 4,580,248 100.00%
$ 26,776